Demographics are a set of statistical data, providing an indication of the size of a particular group. In Vision, Demographics provide statistics for a geographical area, with Demographic Values being matched to areas within a base Area Layer.
In Vision, Demographics can be private, where Demographic Values are provided by you and imported against a base Area Layer you subscribe to, or they can be public, where Demographic Values are provided as part of your subscription.
Some examples of Demographics are:
- Number of Households
- Number of rented properties
- Population aged between 18 and 44
- Total Sales Values
- Number of Sales (Product X)
|Standard||Demographic Values are imported directly against one or more Layers.|
|Custom||Demographic Values are aggregated by combining 2 or more Demographics in the same Demographic Group.|